Clients

Food/Bev, CPG, pharmacuticals, entertainment/music & health/wellness.

Subway Footlong Cookie Launch

​As one of Subway’s most popular menu items, Subway Canada needed to generate excitement across organic social media to spread the news of the Footlong Cookie launch.


Question to Answer

How can we work to generate excitement and drive traffic in-store via organic channels while responding with content that aligns/responds to audience sentiment on an ongoing basis?

My Role

  • Developed, curated, and optimized organic and paid social content strategies including: 

  • Social comms roll-out plan

  • Hashtag strategy 

  • Optimization across Facebook, Instagram & TikTok.

  • Identification of success metrics and innovative approaches

  • Ongoing secondary research, comment/sentiment moderation, and audience analysis using: 

  • Google Analytics, Sprout Social, social listening tools: Infegy, Brandwatch Hashtagify, etc.​

Jon Batiste World Music Radio

For the release of Jon Batiste’s World Music Radio campaign, I helped guide how and when each element—from social teasers to launch to sustained storytelling—was revealed across channels. Working with Doner and sister agency Wolfgang, I collaborated closely with the label to shape a release that felt as dynamic and intentional as the music itself.


Question to Answer

What’s the most strategic way to phase out a high-profile album release to ensure buzz and sustained cultural impact?

My Role

  • Developed a multi-stage rollout plan from release to sustained engagement

  • Crafted the overarching communications narrative to reflect the album’s global and genre-blending themes.

  • Orchestrated the timing and messaging of pre-release content to build intrigue and anticipation for the release

  • Coordinated timing and tone across platforms (social, earned, owned, and paid)

​BIC 4-Color Ballpoint Pen x Charlie Puth Back-to-School Campaign

Leveraging organic, paid and earned social to amplify BIC’s VIP sweepstakes and exclusive iHeart Media concert with Grammy-winning artist, Charlie Puth, driving awareness and engagement during the critical back-to-school purchase period.

Question to Answer


How can we best leverage social to amplify BIC’s back-to-school partnership with GRAMMY-nominated artist Charlie Puth?

My Role

  • Crafting a messaging framework that resonated with students, parents, and teachers across multiple touchpoints, including social, digital, and retail.

  • Identifying and managing influencers to create authentic content aligned with Charlie Puth's creative vision and drive engagement.

  • Collaborating with cross-functional teams to ensure seamless integration of paid media (TikTok, Instagram, iHeart audio), PR, and retail activations.