Clients

Food/Bev, CPG, pharmacuticals, entertainment/music & health/wellness.

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Jon Batiste World Music Radio

For the release of Jon Batiste’s World Music Radio campaign, I helped guide how and when each element—from social teasers to launch to sustained storytelling—was revealed across channels. Working with Doner and sister agency Wolfgang, I collaborated closely with the label to shape a release that felt as dynamic and intentional as the music itself.


Question to Answer

What’s the most strategic way to phase out a high-profile album release to ensure buzz and sustained cultural impact?

My Role

  • Developed a multi-stage rollout plan from release to sustained engagement

  • Crafted the overarching communications narrative to reflect the album’s global and genre-blending themes.

  • Orchestrated the timing and messaging of pre-release content to build intrigue and anticipation for the release

  • Coordinated timing and tone across platforms (social, earned, owned, and paid)

​BIC 4-Color Ballpoint Pen x Charlie Puth Back-to-School Campaign

Leveraging organic, paid and earned social to amplify BIC’s VIP sweepstakes and exclusive iHeart Media concert with Grammy-winning artist, Charlie Puth, driving awareness and engagement during the critical back-to-school purchase period.

Question to Answer


How can we best leverage social to amplify BIC’s back-to-school partnership with GRAMMY-nominated artist Charlie Puth?

My Role

  • Crafting a messaging framework that resonated with students, parents, and teachers across multiple touchpoints, including social, digital, and retail.

  • Identifying and managing influencers to create authentic content aligned with Charlie Puth's creative vision and drive engagement.

  • Collaborating with cross-functional teams to ensure seamless integration of paid media (TikTok, Instagram, iHeart audio), PR, and retail activations.